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PROFESSIONAL PROJECTS HIGHLIGHT 

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Social Media Marketing Intern
Crossing Media 

crossing media

Before ME

With Me

​Problems:

  • LOW engagement

  • LACK content diversity

    • SAME video & audio with similar content​

  • LACK emotional connection​​

  • Inefficient content production process​

Solution:

  • Show the personality of the live stream host

  • Adding creative content series: eg. #open a pack with me #what's your favorite card? 

  • Improve the efficiency of content production

​

Results:

  •                 increase in views for the first new video

  • Over                   new followers within three months

  • The most popular video reaching                  views

432%

400k

19k+

Marketing Operation Intern
YouWorld, Inc.

Youworld
Improved graphic design and contributed to new content initiatives

Managed a new social media account on RED

Reached               followers  in two weeks, and as a result, gained                      users on our company App, and increased MAU by 

400

650

58%

Effective Micro-Influencer Partnership

Partnered with micro-influencers by identifying the right influencers and tailoring content resulting in an increase of over                ROI

10%

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Social Media Intern
School of Journalism and Mass Communication (SJMC)
The University of Iowa 

Managed multiple social media platforms

  • Facebook, Instagram, Twitter, Website and WeChat

CHALLENGE:

  • Difficulty to reach Chinese current and prospective students​

SOLUTION:​

  • Took initiative to create a WeChat official account to effectively promote our department to international students.

  • Conducted data analysis to identify audience preferences and developed targeted articles and publishing schedules to match their reading habits.

  • Responded to current events by incorporating a live updates section for COVID-19 information, resulting in a massive increase in readership and              new followers in just two days.

200

social iowa
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​Professional
Journey

Jul. 2022-Nov. 2022

Social Media Marketing Intern

Crossing Media Inc.

Apr. 2022-Jul. 2022

Operation Support Intern
Apothēka Systems Inc.

Apr. 2022-Jul. 2022

PR&Marketing Intern
Sentient Media

Nov. 2021-Mar. 2022

Marketing Operation Intern
YouWorld, Inc.

Sep. 2018-Jun. 2020

Social Media Intern
The University of Iowa School of Journalism and Mass Communication

                     

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