WENQI DING
EDUCATIONAL HISTORY
Master of Science
Annenberg School for Communication and Journalism
University of Southern California
August 2021-May 2023
Decision Making Using Marketing Analytics
Communication in the Luxury Fashion Industry
Communicating in the Beauty, Personal Care, and Wellness Industries
Technologies for Interactive Marketing
Analytics and Research Methodology
COURSE PROJECTS HIGHLIGHT
Course: Communication in the Luxury Fashion Industry
MIU MIU'S 360 DEGREE MARKETING PLAN
360º marketing strategic plan for Miu Miu
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Researched luxury fashion industry and marketing trend
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Evaluated the effectiveness of Miu Miu's marketing and brand messages
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Identified existing problems, conducted consumer insight
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Created a comprehensive strategy
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Embrace body positivity and diversity
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Miu Miu Club Pop-ups Cafe+Store+Celebrities
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Co-branded Collection Active Wear
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Co-branded Video Games/Metaverse
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Influencer/Celebrity Collaboration
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Course: Communicating in the Beauty, Personal Care, and Wellness Industries
TOO FACED'S 360 DEGREE MARKETING PLAN
MOCK UP WEBSITE
Developed a comprehensive 360º marketing plan for Too Faced that aligns with the target audience and drives brand awareness.
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New Website mockup
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Designed a visually pleasing website mockup that embodies the brand's identity and resonates with the target audience.
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New product line aligns with the target audience
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Reinvigorated Too Faced's image as an innovative, fun, and playful brand by combining popular trends, colors, and materials.
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Influencer marketing
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Brand collection
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Pop-up event
Conducted in-depth research to understand Too Faced's positioning, consumer target, and existing marketing strategy
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Company's website
- Product portfolio
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Past and current marketing campaigns
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In-store presence and social media channels
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Influencer partnerships and press coverage
360º marketing and strategic plan for Too Faced
Bachelor of Science
School of Journalism and Mass Communication
The University of Iowa
August 2016-December 2020
Certificate: Social Science Analysis Certificate
Honors: Dean’s List Fall 2016-Spring 2020
Kappa Tau Alpha Honor Society
With University Honors, With Distinction, Honors in Journalism and Mass Communication
COURSE PROJECTS HIGHLIGHT
Created an immersive news platform by building a website and using multimedia techniques to report on a variety of newsworthy topics.
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Conducted more than 20 interviews to capture diverse perspectives and insights on various subjects of interest.
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Provided comprehensive coverage of various events through engaging and informative storytelling.
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Crafted compelling stories that capture readers' attention and provide in-depth analysis using a range of media, including text, images, audio, video, data, and social media.
Course: Journalistic Reporting and Writing &
Introduction to Multimedia Storytelling
I brought my research on beauty industry influencer marketing success factors to life with an animated video, effectively communicating my findings in an engaging way.